![]() ![]() If putting up a splashy new website reminds you that Red Notice is the biggest deal in the world right now, it’s in the company’s best interest to do that. ![]() After years of being the primary go-to for streaming content, it’s starting to lose cool points-if not actual eyeballs-to newer services like HBO Max and Disney+. This bit of data transparency is also coming at a time when Netflix needs to show off all the Ws it can. “So this summer we went back to the drawing board.” The move seemed bold, daring. “‘Nonsense.’ BS.’ ‘Cherry-picked.’ ‘Unaudited.’ We’ve had a lot of feedback about metrics over the years,’” Pablo Perez De Rosso, Netflix's head of content strategy, planning, and analysis, wrote in a blog post. Whereas Netflix had previously been cagey about its viewership, this seemed like a vast opening of the statistical vault. Unlike Netflix’s previous metrics, which counted anything watched for at least two minutes as a “view,” the stats released Tuesday ranked shows and movies by total hours watched-and they were global. ![]() To be clear, the streaming giant has done this before-adding a top 10 carousel to your screen here, dropping a nugget about the popularity of Stranger Things there-but these numbers were different. The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter.Įarlier this week, Netflix did an uncanny thing: It released viewership statistics. ![]()
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